I think it’s been a good move because those mainstream properties that did exist tended to be in off-strip locations that don’t compare to the mega resorts bringing in all the tourists. (I had to look up the Westin Las Vegas to figure out where it is - and it’s only one block away from Caesars.)Ĭaesars’ Total Rewards and Starwood Preferred Guest were last to the altar but managed to create a partnership that I would place near the top of the pack. This has provided them a foothold in Las Vegas, a city where mainstream brands have not had a strong presence.
Many traditional hotel loyalty programs have been linking up with casino loyalty programs in recent years.
